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Under the Stars

Under the Stars

The Howling Moon’s Under The Stars campaign invites guests to celebrate a bright new year.

Capitalising on the bar’s rooftop offering, the NYE event was to advertise glitz, glamour and glorious fireworks views.

Delivering complete campaign management, we began with concept ideation – moving through naming and potential event design to creation of print and digital collateral, social media assets, press releases and marketing content.

The Campaign

Partnering with lifestyle publication HerCanberra, our media strategy targeted the brand’s primary demographic of young women. Comprehensive assets comply with guidelines, promoting a consistent and recognisable identity across varied platforms.