Partnering with lifestyle publication HerCanberra, our media strategy targeted the brand’s primary demographic of young women. Comprehensive assets comply with guidelines, promoting a consistent and recognisable identity across varied platforms.
The Howling Moon’s Under The Stars campaign invites guests to celebrate a bright new year.
Capitalising on the bar’s rooftop offering, the NYE event was to advertise glitz, glamour and glorious fireworks views.
Delivering complete campaign management, we began with concept ideation – moving through naming and potential event design to creation of print and digital collateral, social media assets, press releases and marketing content.