Bright, eye-catching splashes of colour and playful copy combined in Tastes of Summer. Highlighting fruit infusions designed especially for brewing iced tea, the campaign introduced a number of delicious recipes and suggested occasions for drinking tea in summer. Vibrant colour compositions and short videos created a sense of fun and increased engagement on social media.
The Tea Centre specialises in sourcing and supplying tea of the finest quality.
In anticipation of The Tea Centre’s major rebrand, we took hold of their comprehensive social media and promotional strategy.
Primarily utilising social media as a platform to clear stock in preparation for the reveal, we developed unique marketing campaigns driven by a point of sale focus. From sweet, people-centric campaigns for Mother’s Day to ‘mad’ sales on novelty tea sets and teaware, these promotions enabled us to really have fun with the brand.
Following The Tea Centre’s revised brand reveal, we played a pivotal role in defining a more elegant tone of voice and ensuring the upmarket identity was reflected in all communication. Bringing content to life across social media and online newsletters, we saw multiple campaigns through from conception to creation, generating window decals, posters, digital content and original photography.
Celebrating the floral season and delicate flavours of tea, Spring Sensations was upmarket and elegant, placing principal focus on The Tea Centre’s central asset – their high-quality tea. The company’s European heritage and influential stature was subtly implied through romantic imagery and sophisticated copy.
An elegant, premium design elevates The Tea Centre’s in-store menu, which features a rich selection of teas from all over the globe. Bright imagery balances with clean design to clearly distinguish the wide selection of teas and their unique flavour profiles. Photography style is notably European, further aligning the brand to its Swedish origins.
As important sales tools for The Tea Centre, both the website and app feature striking, minimalistic designs with simple navigation. Hero banners serve as an excellent promotional tool and inject bright, feminine imagery into the otherwise simplistic design. Photography selected reflects the updated store design creating a consistent experience across all brand touchpoints.
Due to the scope of The Tea Centre’s monthly output, photography, strategy, marketing and curation is highly collaborative. Collating input from the client, consumers, and our creative team, the company’s digital creative and promotional material charts a constant evolution of ideas. As seasons, products, and The Tea Centre itself continue to change, so too will its marketing presence.