Tame The Wild offered something unique for everyone, from cocktails in a sophisticated setting to a buzzing ambiance upstairs. The eclectic concept showcased the diversity of the two venues, developing their differing personalities through messaging and design.
Tame The Wild’s adventurous celebrations brought The Howling Moon and Swan & King to the forefront of Canberra’s party scene.
Seeking assistance with conceptualising, marketing and designing the launch party, Canberra Rex Hotel reached out for our assistance.
Bringing two distinctly different brands together, Tame The Wild encouraged partygoers to experience two worlds in one. From mysterious messaging pre-event to opulent event space design, we created an unforgettable two-night-long party.
Communication pre-event was intentionally vague, creating intrigue and building hype to the event’s exciting announcement. From EDMs to social media messaging, we built momentum for the three separate events: one for the public, two for invited, local guests.
Tame The Wild’s custom cocktail book gave guests an opportunity to venture into the parallel worlds at home, with one side Swan & King branded and the other The Howling Moon. Delicious cocktail recipes accompanied the brands’ stories serving as an excellent promotional tool for the venues alike.
From a champagne fountain and a live, classical harpist to balloon installations and a grazing table, Tame The Wild was an event like no other. Guests were treated to a range of custom cocktails, live music and photo opportunities – while we covered the event live on socials. Collaborating with Canberra locals HerCanberra, we delivered one of the venues’ biggest nights yet.