Purposely conventional in its ‘regal’ approach, midnight blue and gold accents pair with the venue’s physical space. Echoing reflective surfaces, intricate collateral shines.
At Swan & King, guests are invited to live like royalty.
The second in a series of brand identities for Canberra Rex Hotel, distinction from its rooftop counterpart was key.
Detailed illustrations and fluid typography evoke a strong sense of decadence. Emblematic in style, the bar’s graphic elements play artfully on the establishment’s name, shaping a mythical visitor experience.
Stark, monochromatic identities contrast chosen design in their simplicity. Testing scale and placement, the final logo is the result of diverse experimentation.