Skulpt offers specialist, non-invasive face and body contouring services.
Eager to establish a point of difference from ‘unattainable’ competitors, Being was brought on to establish a relatable identity.
Blending abstract photography with structural elements, the new Skulpt brands body contouring as a positive experience – drawing parallels between the company’s name and fine works of art.
A bespoke wordmark echoes Skulpt’s unique services, completing a sleek, sophisticated visual identity. Frosty, textured backgrounds highlight the freezing process in an elegant, explicit way, appealing to both women and men through a blush and grey palette.
Referencing iconic artworks, copy plays up the workmanship behind great sculptures and paintings – implying everyone needs a little help to become a masterpiece. Incorporating Skulpt’s request for humour without alienating a refined market, brand voice is playful, knowledgeable and experienced.
Addressing the client’s desire for disruption, our second presented concept engaged eye-catching colours and cheeky wordplay to stand out in the market. Though deemed potentially too outgoing for the target audience, it aided Skulpt in defining an ideal brand direction.