Imagery is central to Quiip’s new look. Placing women at the forefront, stark black and white contrast echoes the dynamic and unconventional working culture that drives the brand. Copy is clever without being cheeky – playing on the company’s witty name.
Quiip offers Australia’s leading brands peace of mind.
To improve user experience and corporate appeal, this community management company streamlined things.
After conducting an in-depth study to determine community response to the brand, we presented a natural identity progression. Maintaining the positively reviewed teal palette and evolving the logo to reflect a similar hand-scripted sensibility, the result is approachable, friendly and trustworthy.
Working with Being has been a fab experience. Not only did we receive a wonderful rebrand - we found a great partner in Being and we know we have them in our corner to create more magic for us. They're a skilled and lovely team who've delivered great results, with friendly and timely communication to match.
Emphasising the brand’s distinctive palette, collateral engages a bespoke framing device that varies according to application. Bold, engaging and tailored towards people, the final result is punchy, powerful and professional.