Creative collateral plays with the soft palette, combining bursts of colour with fun, dynamic typography. Poster design uses clouds of colour to distribute copy, while business cards bring the logo to life through a simple, lilac pairing.
Madeline Music helps musical children learn to sing.
Madeline is fun, colourful and full of personality. So she commissioned Being to build a brand to match.
Proposed logo identities for Madeline Music were modern, typographical, and illustrative - each pairing pretty colours with playful elements.
The chosen logo combines wings with musical notes to create a whimsical graphic, while the pastel colour palette draws on Madeline's vibrant personality. Typography mirrors music's rhythm; creating a sense of playfulness to appeal to her youthful audience.
Translating Madeline's high energy into a brand was an absolute delight from start to finish. Brand development was a creative, collaborative effort, and one we all loved being part of.