Layered design and topographic elements ignite bold intrigue. A little self-inflated and egotistical, playful brand language sells the personality as charming - tapping into spirited characteristics of animal behaviour.
The Howling Moon is Canberra's ultimate rooftop experience.
Pioneering the capital's bar scene, Being was brought on from the ground floor to create an influential venue identity.
Serving an exclusive offering of breathtaking, panoramic views, identity development necessitated singular design. Peculiar in style, the bar's punchy, powerful look engages eccentricity to suggest charisma, fun and celebration.
Placing an iconic spin on imagery, agile, illustrative wolves run throughout social media. Ombre shades of red serve to enhance this cohesion, strengthening the brand through reiteration of colour.
Alternative identity concepts explore other interpretations of modernity, balancing softer, tropical pastels with decorative typefaces. Ornate and eye-catching, designs imply a lighter, fresher brand, more closely aligned with The Howling Moon's garden wall.