Energy NSW is a central hub for energy-related information.
To house a great amount of consolidated data, we delivered major content restructuring and website design.
Developing an information architecture based on Energy’s existing, jobs-to-be-done structure, our aim was to deliver an improved user experience for a diverse range of consumers. With a strict focus on WCAG 2.0 AA compliance, all designed deliverables met format and documentation requirements.
Primary brand colours are derived from the Energy Saver branding, with an addition of yellow and green to establish a friendly, appealing identity. Importantly, colours comply with Web Content Accessibility Guidelines on both printed and digital collateral to ensure they can be read by anyone.
As one of the most web-friendly typefaces on the market, Montserrat is the type of choice for Energy NSW. Clear and easy to read, accessible sizing is essential in helping all users digest information.
To make the website as user-friendly as possible, we introduced a secondary menu to aid visitors in the navigation of extensive content. This mini side menu guides people through the information they’re looking for, while helping to redirect if they get lost.
THE INFORMATION ARCHITECTURE
The website’s Renewables section showcases the benefits of complex information architecture. Translating multiple layers of information into accessible content, the page features a breakdown and shuffle of page hierarchy, categorised information, and representative icons and imagery.
THE STYLE GUIDE
Outlining Energy NSW and the Energy Saver brands, the style guide orients readers on accessibility rules for colours, typefaces, icons, imagery and collateral.