Research of professional dance companies revealed a commonality in typography – less emphasis on symbols, and more on the potential of clean, capital text. Building on an elegant colour palette, the chosen logo sets a confident tone for the brand to follow, embracing crisp cleanliness through a simple, timeless font.
Classique Dance is dedicated to producing and encouraging technically skilled young artists.
Eager to elevate the look, sound and feel of its identity, Classique trusted us to devise a creative solution.
In addition to showcasing the staff's extensive industry qualifications throughout, four key components were required from the rebrand.
One: appeal to parents, teens and children.
Two: mix professionalism with fun.
Three: express movement and line through design.
Four: modernise the user experience.
Classique’s new identity triumphs movement, combining a complementary arrangement of dynamic shapes to create the illusion of energy. Invitational copy and welcoming tone encourage engagement with the studio, drawing past, present and potential students into a lively and striking brand. To learn more about the entire process, head to our Classique case study.