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Classique Dance

Classique Dance

Classique Dance is dedicated to producing and encouraging technically skilled young artists.

Eager to elevate the look, sound and feel of its identity, Classique trusted us to devise a creative solution. 

In addition to showcasing the staff's extensive industry qualifications throughout, four key components were required from the rebrand.

One: appeal to parents, teens and children.

Two: mix professionalism with fun.

Three: express movement and line through design.

Four: modernise the user experience. 

The Creative

Research of professional dance companies revealed a commonality in typography – less emphasis on symbols, and more on the potential of clean, capital text. Building on an elegant colour palette, the chosen logo sets a confident tone for the brand to follow, embracing crisp cleanliness through a simple, timeless font.

Rebranding with Being was a pleasure from start to finish. The entire process felt easy and effortless, with a quick, quality turnaround time. Instinctively understanding the direction I wanted to take the business in, they created a brand that exceeded my highest expectations. Excellent work, friendly service, and a genuine desire to please positions Being as a cut above the rest. Thank you.
Principal, Classique Dance
The Process

Classique’s new identity triumphs movement, combining a complementary arrangement of dynamic shapes to create the illusion of energy. Invitational copy and welcoming tone encourage engagement with the studio, drawing past, present and potential students into a lively and striking brand. To learn more about the entire process, head to our Classique case study.