Working closely with Black Eagle Escapes, we translated the edgy yet accessible brand identity across creative collateral and an ecommerce website. Crisp, clean and highly engaging, Black Eagle Escapes’ website entices potential customers with unique tours, while encouraging them to learn more about the origin of Indian.
Black Eagle Escapes is a motorcycle tour company servicing the scenic Sydney region.
The tour company tasked us to develop an identity that reflected a love of traditional American motorcycle culture and their Italian heritage.
A gritty, black and white eagle embodies the feeling of being free when you're on the road, and textural elements reference tyres as they run along gravel. The brand's name also draws on the eagle as a source of inspiration; intriguing those with a sense of adventure.