Stacking the festival’s line up in a graphic hierarchy of cassette tapes, collateral, digital assets and advertisements subtly convey elements of traditional Australian surf culture.
Anthems’ iconic musical line up winds back the clock.
Celebrating quintessentially Aussie artists, this one-day music festival has an identity equal to its bangers.
Appealing to a multi-generational audience, identity and collateral establish nostalgia through chunky type, vintage colours and bleached-out textures. Pulling retro iconography from the seventies, marketing collateral is highly illustrative.
The concert’s identity required major clarification during initial development. Evolving drastically over a number of concepts, design shifted significantly from sketchy guitar stickers, to an omnipresent John Farnham, to the final design pictured above.