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Anthems’ iconic musical line up winds back the clock.

Celebrating quintessentially Aussie artists, this one-day music festival has an identity equal to its bangers.

Appealing to a multi-generational audience, identity and collateral establish nostalgia through chunky type, vintage colours and bleached-out textures. Pulling retro iconography from the seventies, marketing collateral is highly illustrative.

The Collateral

Stacking the festival’s line up in a graphic hierarchy of cassette tapes, collateral, digital assets and advertisements subtly convey elements of traditional Australian surf culture.