Creative collateral plays with the pastel palette, combining bursts of colour with fun, dynamic typography. The poster design uses clouds of colour to distribute copy, and the business card brings the logo to life using a simple pairing with lilac.
Madeline Music helps musical children learn to sing.
Madeline is colourful, fun and full of personality. She commissioned Being to build a brand to match.
Proposed logo identities for Madeline Music were modern and whimsical, typographical, and illustrative – all pairing pretty colour with playful elements. The chosen logo combines wings with musical notes to create a whimsical graphic, while the pastel colour palette draws on Madeline’s own colourful personality. Typography is designed to mirror music’s rhythm and create a sense of playfulness to appeal to her youthful audience.
Translating Madeline’s fun, vibrant personality into a brand was an absolute delight from start to finish. Brand development was a collaborative, creative effort and one we all loved being part of.