Trial and error is one of the most fundamental methods of problem solving. If your marketing tactics are getting you nowhere, maybe it’s time to try something new.
A necessary aspect of trial and error is testing your demographic. Before you begin, clarify your market. Teenage boys and working mums generally don’t follow the same kinds of accounts. Why? Different interests.
Active wear companies – like Lorna Jane – know their customers appreciate motivation. What’s more rousing than one inspirational quote? Lots of them!
To prevent their motivational designs from going stale, the company constantly mixes up message, colour, font and placement.
Your audience might love funny pictures of dogs, dancing videos, or editorials. Experiment with a few different kinds of posts at first (articles, quotes, GIFS, images) to determine what works best. And if you still don’t know, ask!
The biggest test of trial and error is staying true to your brand. Experimenting with different marketing techniques is how you learn – but your campaigns must always be authentic in their intentions.
Don’t borrow, don’t copy; just try until you succeed.
If you’re looking for a little innovative assistance, give Being a go. We love to try new things.