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The Tea Centre

The Tea Centre

The Tea Centre specialises in sourcing and supplying tea of the finest quality. 

In anticipation of The Tea Centre’s major rebrand, we took hold of their comprehensive social media strategy.

Primarily utilising social media forums as an initial platform to clear stock in preparation for the reveal, we developed unique marketing campaigns driven by a point of sale focus. From sweet people-centric campaigns for Mother’s Day to ‘mad’ sales on novelty tea sets and teaware, these promotions enabled us to really have fun with the brand.

Bringing content to life across social media and online newsletters with colour and animation, we’ve seen multiple campaigns through from conception to creation – generating window decals, posters, bunting, tent cards and original photography.

The Social

More recent social curation is upmarket and elegant, placing principal focus on The Tea Centre’s central asset – their specialty in tea of the highest calibre. The company’s European heritage and influential stature are subtly implied through romantic imagery and sophisticated copy, establishing an authoritative digital presence.

The Theme

Monthly themes are influenced by a variety of factors, including in-house specials, major holidays and seasonal shifts. Whether dynamic and bright or muted and refined, all themes remain unified in their specific emphasis on tea – increasing consumer appeal, education, and engagement.

The Process

Due to the scope of The Tea Centre’s monthly output, our collaborative approach to photography, strategy, marketing and curation is heightened. Collating input from the client, consumers, and our creative team, the company’s feed charts a constant evolution of ideas. As seasons, products, and The Tea Centre itself continue to change, so too will its marketing presence. We'll be one step ahead to make sure it does.