The Tea Centre specialises in sourcing and supplying tea of the finest quality.
In anticipation of The Tea Centre’s major rebrand, we took hold of their comprehensive social media strategy.
Primarily utilising social media forums as an initial platform to clear stock in preparation for the reveal, we developed unique marketing campaigns driven by a point of sale focus. From sweet people-centric campaigns for Mother’s Day to ‘mad’ sales on novelty tea sets and teaware, these promotions enabled us to really have fun with the brand.
Bringing content to life across social media and online newsletters with colour and animation, we’ve seen multiple campaigns through from conception to creation – generating window decals, posters, bunting, tent cards and original photography.
Monthly themes are influenced by a variety of factors, including in-house specials, major holidays and seasonal shifts. Whether dynamic and bright or muted and refined, all themes remain unified in their specific emphasis on tea – increasing consumer appeal, education, and engagement.