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Open Space and Parklands

Open Space and Parklands

A new office to the NSW DP&E, Open Space and Parklands develops thoughtful, coordinated plans for state citizens.

Branding for the Parks and Leisure Association Conference communication and collateral was to emphasise warmth, passion and vision.

Initially contracted to facilitate a brand workshop and rollout a comprehensive language guide, Open Space and Parklands re-enlisted Being to assist on the project. Our tagline, communication and merchandise comply with dual requirements of government brand guidelines and office focus on community, achieving a friendly balance of the two.

The Merchandise

Observing detailed visual guidelines, collateral design integrates the conference slogan into its graphic identity - highlighting the office's focus on developing greener public places through a refreshing, green palette.