Concepts for this department’s Explanations of Intended Effect stem from stipulated brand guidelines. Each EIE features its own individual, formulaic colour palette – positioning designs as unique both alongside one another, and within the boundaries of parent guidelines.
The combined efforts of the NSW Government need no introduction.
We enjoy providing ongoing support to the multiple NSW departments that deliver high-quality attention to our state.
Strict, professional requirements of government brand guidelines have encouraged us to adopt innovative solutions that meet project briefs in creative, compliant ways.
We’ve produced bright, upbeat annual report and appreciation collateral, developed EIEs and guidelines, and designed an original quarterly magazine – focusing on key components of positivity, accessibility and people through every step of the process.
Presented with the opportunity to create a fun, engaging action plan, infographics enforce stability through the department’s deep blue. Applying multiple shades of the tone to differentiate design features, content is highly playful in its illustrative quality.
Thrive offers readers a snapshot of SWSLHD’s hospital districts, circulating the latest news, articles and innovation. Crafting an approachable look for the magazine’s diverse reader base, the publication is friendly, stylised and easy to navigate.
Utilising the five colours within the Cancer Services logo, SWSLHD’s annual report puts a positive graphic spin on otherwise serious content. Bold, block design transforms the report into incredibly appealing collateral, encouraging staff, volunteers, patients and readers to take pride in the valuable work of the service.