Sleek and strong, the website is a progression of the logo - echoing vintage detective motifs through a noir palette. Iconography adapts thick logo lines into clean, sharp illustration, contributing to the site's moody, graphic qualities.
There’s no team of finance analysts quite like The Fairbairn Partnership.
Seeking a brand as professional and rare as their service offering, we drew up a bold, unwavering identity.
Disruptive, original brand design is distinct from other finance specialists. Solid and visually dynamic, logo lockup is precise in its execution, thematically linking to Fairbairn's meticulous work process.
Initial presented concepts are strident and precise. Drawing inspiration from tabloids and historical agencies, identities bear a masculine weight - serving to enhance alertness and professionalism.