The conference’s accompanying website was built with the user experience in mind, utilising clear navigation and minimal content layout to align with the ATO’s new course of action – establishing a culture of integrity.
As the Government’s principal revenue collection body, the Australian Taxation Office stands in an elite class of professionalism.
Setting out on a path of reinvention, the ATO will alter operation and strategic direction over the next few years to better meet community needs and expectations.
Consulting closely with the ATO, we developed a strong, specialised identity to support its SES conference; a revered event featuring internationally acclaimed guest speakers. Crafted to express the strength of the organisation through highly brand compliant design, the identity centred on unity – as was the aim of the conference.
Bespoke SES concepts were founded on inspirational ideas distinct to the ATO. This theme symbolises individual components forming a coherent whole, through dramatic line work and layered elements.
Visually referencing the impressive shadow cast by leadership, concept two engages a striking, yet complementary, blend of grey and maroon – achieving professionalism through simplicity.
Spiralling like water droplets on a pond, this identity alludes to minor ripples stimulating great waves of change. Clean, bold and reliable, deep blue enforces control and stability.
Being entrusted with government work is always a privilege, and we strive to deliver work of the highest standard. Cover design for the ATO's Culture Strategy Review reflects the professionalism of content within, highlighting key information in a clear, engaging format.